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Game-changing commercial strategies for community sport
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Club Champions insights

Insights and ideas from experts and those with experience for Club Champions members

View our eve of season commercial webinar.

This latest webinar from Club Champions will take you through some thoughts and guidance on how your club should be preparing for the new season from the commercial team’s point of view.


In our innovative“Purpose & Engagement showcase” we explored how clubs can combine their newfound social purpose with the practical goals of getting your sport going again post lockdown.

During lockdown, we spoken to two of our expert Advisory Board Members about both the current and future shape of community sport. Tom May talks rugby and Chris Haynes talks cricket, cycling… and a lot more besides!


Click to download this summary guidance for FREE

Click to download this summary guidance for FREE

SUMMARY GUIDANCE

Winning new sponsorship and commercial revenue; a new guide for community sport organisations

What are we offering? This summary guidance report demonstrates the level of insight you will receive by being a member of Club Champions. It comes from years of experience gained by working with commercial sponsors, sports clubs, associations, governing bodies and individuals. We cannot guarantee it but we hope this guidance will help you to increase your revenues in order to give your organisation more control over your expenditure and choice about where to invest.

This report will give you an overview of what we see as the critical elements needed to be successful in working with business. It will look at understanding your brand and your assets, how to develop your business proposition, identifying your target markets, pitching for the business and delivering on your promise once you have won the business.

So, in summary If you follow the steps outlined in the document, you will certainly stand a much better chance of winning (and retaining) commercial investment into your organisation.

As a Club Champions Member, we will expand upon these and other themes, we’ll share great examples from other community sports, and we will give you insights from commercial sponsors.

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Our NDA

Club Champions exists to help grow the commercial revenue of all community sports clubs. However, we fully appreciate how much hard work goes into winning new sponsorship deals so we will never share confidential or unpublished information with other clubs without express permission. 

 Whilst we will share best practice and, with a club’s permission, specific tactics that have worked we will not give out details of clubs’ commercial positions or any data relating to their commercial transactions.