Club Champions is the business club for community sport. Our purpose is to provide mentoring, guidance, and practical support to community sport organisations to help them become financially sustainable through increasing commercial revenue.

We embrace the transformative power of community sport and we know how essential it is in creating meaningful connections. We also know that community sport is severely underfunded and without change many clubs could face closure. Through our 6-part training programme we will help community sports clubs to become more sustainable through creating a focused commercial strategy and by building an effective brand they can monetize. If we can help all sports clubs and NGBs increase their revenues by an average of 20% then we will have achieved our goal.

1. We EDUCATE…..community sport organisations on how to strengthen their financial stability to make them permanently sustainable…teach a man to fish

2. We INSPIRE…people and organisations by being the story teller that shines a light on excellence and innovation in community sport

3. We CONNECT….the community sport families together and connect them to commercial opportunities to help them achieve great things

4. We CHAMPION… community sport as one of the most powerful enablers of social cohesion the world can turn to

Who is it for?

Club Champions represents the interests of the huge UK community sport market and this includes, but is not limited to:

• Community sports clubs

• Governing bodies, national and regional

• Semi-professional sports clubs

• Sports charities

• Sports associations

• Education establishments

• Local authorities

• Individuals

How we work

Club Champions is a membership network which exists to help the UK’s community sport market, regardless of what sport they are involved in or the region they operate in. Our aim is to be inclusive and to share as many positive stories as possible. Our members reflect this and are all eager to learn from each other and to help each other wherever possible.

We will deliver this information through the web site, social media, podcasts, webinars and video so there will be many ways to consume the information we will provide.

You can join FREE as a Squad Member or benefit from additional information and advice as an Elite Squad Member which is £500 per year.

What will you learn?

Whilst there is a lot of untapped money available in corporate budgets accessing it is not simple. Business leaders are not waiting expectantly for your call or letter, so you need to be professional in how you approach them – you need to offer them a business deal which is mutually beneficial and not subservient.

If winning the business is a challenge then holding onto it is even more so. It is imperative that you deliver on your promises or you will find yourself trying to replace sponsors every year. It is 80% harder to win new business than to hold onto existing business.

We provide “Squad Members” with a 6-8 month programme designed specifically to help you learn how to define/refine your brand values and commercial proposition, take it to the market, win business and deliver on your promises.

If we can help all sports clubs and NGBs increase their revenues by  an average of 20% then we will have achieved our goal.

Why do we exist?

The UK community sports market plays a massive role in the wellbeing of the country, providing much needed social cohesion and the opportunity for millions of people to exercise regularly. Yet it is shamefully underfunded. 

We, at Club Champions, are tired of the same platitudes that emerge from government (of any political persuasion!) so we decided it was time to do something about it ourselves.

Our aim is to create a self-help movement in community sport so that we are no longer reliant on hand outs, grants and burdensome loans. This sector has a massive amount to offer to the business market and we will show you how to be successful in increasing your revenues.

How to join

Simply FILL IN THIS FORM with your contact details and we will do the rest. You can join as an individual club or through your local governing body, if they are already members.

Remember, we provide “Squad Members” with a 6-8 month programme designed specifically to help you learn how to define/refine your brand values and commercial proposition, take it to the market, win business and deliver on your promises.

We will communicate with you regularly through email (so we need the contact details of the relevant people in your organisation) sending you lots of practical and useful information and we will always be on the end of an email to help you wherever we can and to answer any queries you may have.